31 May 2019

40 Years Young



2019 is a very special year for us at National Tiles. We’re 40 years young! What began in 1979 as Frank Walker Tile Town in Geelong has transformed into a nationwide network. We now operate 40 retail stores and franchises, including Australia’s leading online tile store. 

From little acorns, mighty oaks grow! 
Throughout the years, there have been many milestones for our company. 1981 saw the opening of Frank’s second store and less than 15 years later, we opened our first distribution centre, cementing our place in Australia’s ceramics industry.
In 2003, we signed our first ever major domestic builder, Porter Davis. We’ve nurtured this relationship for 16 years, earning not only their trust but the trust of several other MDB customers.
We expanded into Queensland in 2007, New South Wales in 2014 and South Australia in 2015.
2016 saw us launch our online store and begin to invest even more in state-of-the-art I.T. and supply chain systems.
We opened our second distribution centre in 2018 and relocated our original warehouse to a much larger premises in Truganina.
This year has also been one of our most transformative yet. We’ve implemented a new pricing strategy with new-look stores and expanded our offering to include new product categories.
We’ve introduced new, in store interactive features that help our customers better visualise our amazing products. 

Moving to an Everyday Low Prices strategy reflects our ambition to make breathtaking spaces accessible to a wider market. We’ve lowered our prices across the board while still offering our customers an unmatched collection of tiles from Europe, Australia and around the world.


Our new timber flooring categories are a response to the growing demand for warmer, more organic interiors. We now offer laminate, vinyl, hybrid and engineered timber flooring solutions, providing even more flooring choices to our customers.
Along with regular spots in print media and T.V. shows, we’ve broadened our marketing channels and joined forces with various influential partners.
As the chief sponsor for Nick’s Place, the latest project by television renovation gurus, Bec & George, we’ve aligned our brand with like-minded collaborators who celebrate family values as much as National Tiles do. 
Our collaboration with Grand Designs Australia increased our brand recognition as a leading destination for beautiful, on-trend products.
And who could forget Frank’s brush with fame, going viral with the help of DJ’s, Mashd 'N Kutcher!
During our 40 years, we have accomplished a lot together and empowered countless customers to create stunning tile installations. What matters most, however, is what we do next!
So, to all our customers, staff, suppliers, partners and collaborators, a massive thank-you for helping make National Tiles a fantastic company for the last 4 decades and for many more to come!